Tourism Marketing Archives - Rentlio

The Digital Transformation of Hospitality: Why the Right Technology is the Foundation of Great Guest Service?
Hospitality is constantly evolving. Today’s hoteliers are not tied to traditional hotel models – sometimes not even to walls. However, the current tech companies continue to li...
8 Features To Look For In a Hotel Booking System
Many hotels and vacation rentals have recently focused on acquiring more direct bookings. Many objects have built a successful direct channel using the hotel reservation syst...
The Top 5 Questions Your Reservations Team Should Be Asking In 2022
The best thing you can do with the new season is to update the questions you ask your guests when communicating by phone calls. ...
Infinum made a strategic investment in Rentlio. Why, why them & why now?
Infinum Ventures, an investment component of one of the largest Croatian IT companies – Infinum, has made a strategic investment in Rentlio. After sev...
Digitalization – Truth and/or Trend?
What is digitization anyway? Digitalization is a process that uses technology and data as a lever for further development. This process involves transforming internal business processes and operations,...
Channel Manager: How To Choose (the Best One)?
How do you manage your distribution channels? Are you a loyal journal buyer? Level Pro user of Microsoft Excel? Without channel management technology, extranet logins are in...
5 Questions Before Choosing a New Property Management System
Even for the experienced, choosing a new management system can be daunting. Technological progress, the so-called digital transformation, in the hotel and hospitality industry has immensely impr...
How To Know Your Property Management System Is Close To Its Expiration Date?
Unlike wine, traditional hotel systems do not get better with age. The pandemic has accelerated the need for cloud-based property management systems transforming traditional job positions a...
4 Demands For Your Property Management System
Guests today demand more – just as much as hoteliers and vacation rentals should from technology and hotel systems as the foundations of impeccab...
Benefits of Google My Business: 4 Reasons Not to Ignore This Listing
Search engines are vital to hospitality. In that equation, Google is the king 👑 With an almost almighty search engine, Google offers powerful tools. One o...
The Website You Didn’t Know You Had: 7 Strategies to Optimize Google My Business
Google my Business is a helpful tool. The benefits of local search are unquestionable. Using GMB listing, it is relatively easy to achieve results by updating photos, g...
3 Ways Personalization Marketing Can Benefit the Hospitality
There is a lot of talk about personalization. The fact is that one of the best ways to highlight your offer is the personalization and customizat...
Messaging: More Than SMS Marketing – Connecting Guests Through Facebook Messenger
Nowadays, most communication is digital. So, why not offer guests the opportunity to communicate on their terms? According to Statista, more than 2.5 million peop...
SMS Marketing: 5 Important Truths About Guest Messaging in Hospitality
The transition to digital communication is natural. Hospitality and the travel industry have advanced technologically over the last decade, from the booking speed to the...
Messages In Focus: Contactless Communication – Better Experience For Guests?
Sending messages is finally in focus. Hotels, apartments, hostels and campsites are starting to accurately interpret the signs that guests have been sending for years. Millennials are the most cri...
HoReCa Adria 2021: Hotel Technology Revolution
Hospitality equipment fair HoReCa Adria in Opatija, held last month, gathered eighty-two exhibitors from Croatia, Slovenia, Austria, Germany and Serbia. Including us ✌️ The rich fair program included everything from p...
Next-Gen: New Generation & Guest Experience
Accommodation alone is not enough if you do not combine your offer with impeccable service and unique experiences. And the Next-Gen guests expect much, much more. Many have already adjusted ba...
Instagram Strategy: How to Maximize Your Social Media Marketing
Everything is photographed, everything is filmed – especially on the omnipresent mobile phones cameras. To the extent that places are often designed to be visually ...
Picture Perfect: The Role of Instagram in Hospitality
Available since 2010 and bought by Facebook in 2012, Instagram’s popularity is not waning. Intended for more than personal use, Instagram promotes, connects with guests, and re...
Social Media Marketing: Post Ideas&Tips
Travel and hospitality are visual industries. There is so much to show. However, competition is harsh. Social media feeds are full of beautiful hotels, apartments or hostel...
Rentlio Named Airbnb Preferred Software Partner
The Preferred Software Partner status highlights the quality and growth of software providers around the world. This recognition is a new step forward in providing the highest service quality to our customers. Preferred Software Partner initi...
Top 6 Strategies for Setting Up Best Loyalty Program
With uncertain demand due to safety concerns and a slowdown in the economy, apartments, hostels, hotels and campgrounds will face stiff competition to attract and retain gues...
The Loyalty Programs After the Pandemic
As a result of the pandemic, the entire travel industry should rethink loyalty programs to successfully adapt to the new normal and deliver guests’ personalized experiences. Traditional loyalty programs, therefore, expect a shift...
How to Highlight Your Offer from the Rest of the Hospitality Market?
Differentiating your offer from the rest of the highly competitive competition is a task that requires the full attention of any hotelier or vacation rental. It is even more prominen...
Regenerative Tourism: Beyond Sustainability
Hospitality has grown faster than global gross domestic product in the last nine years. Last year’s pause costed hospitality at least $ 3.4 trillion 💰 The change of generations, different...
Three Ways To Be More Agile In a Fast-Changing Hospitality Recovery
Hospitality and travel are fragile industries. In uncertain times, adaptability and flexibility are valued skills that provide an edge over competitors – in all industries. The pa...
New Communication Rules – Omnichannel Communication
During the pandemic, restrictions changed all aspects of life and business. As people worldwide have adapted to change, hoteliers and vacation rentals have changed thei...
Hospitality’s Next Digital (R)Evolution?
The technological solution has a greater chance to be implemented if it affects the guest experience. Conveniently, hoteliers and vacation rentals primarily offer experience....
Contactless Tech Trends Guests Expect
The pandemic primarily caused the popularity of contactless technologies. Large-scale and impact disorders, such as COVID, provide an opportunity to rethink the way we do business and c...
July Product Updates
Aware of the ongoing challenging season for many, we bring you the Rentlio updates we prepared in July to make it easier for you ...
Facebook Marketing Done Right: Facebook Pages Worth Following
We decided to list a few Facebook pages that we love for what they say and how they say it. Hopefully, the list will inspire you, too. 🤩 Mariott – @Marriott Mari...
Using Facebook For High-Quality Service
Facebook is an excellent channel for attracting new guests, achieving more direct reservations, maintaining a quality relationship with guests. According to recent research, Facebook is the primary communication an...
Sustainability Done Right: Bright Examples
Hospitality may have delayed the introduction of sustainable practices in recent years, but the pandemic has accelerated this process. According to research, awareness of climate change is present mainly in ...
Hospitality & Sustainability – Trend Or Not?
Due to significant expenses and slow return on investment, few have adopted sustainability measures. According to a 2018 report by the European Travel Commission, Tourism and Clim...
Local Has Never Been More Important
Due to the imposed restrictions, bans and reduced reach of passengers and guests – we (re)turned to each other. We started to search for a more accessible, nearby and ...
All About API: A Two-Way PMS Connection
Today, very few applications and digital solutions achieve their goals independently, without connecting to other systems for data exchange purposes. Open systems crucial for optimization depend on ...
How to Rank Better on Booking, Airbnb and Other OTAs?
Positioning on OTA channels and how to achieve the highest possible rank is one of those questions to which the answer is a little bit longer. ...
Online Reputation Management for Hotels, Vacation Rentals & Hostels
Online reputation management (ORM) refers to conducting strategies to shape the perception of the public and guests about the organization, individual or – i...
4 Key Characteristics Of Guests Booking Through OTA’s
Many guests and travelers are accustomed to booking and choosing accommodation using online travel agencies. The Expedia research “Quality Counts: The value of OTA travelers” describes in more detail the c...
Millennials – Who they are & What Kind of Guests they are?
The travel industry and tourism, in general, have been affected by the most significant disruption in decades. And no, we are not talking about a pandemic. 🦠 No generati...
Building the Future of Vietnam Hotel industry: Exciting New Partnership between Emerging Capital Group and Rentlio
We are more than honored to announce that Emerging Capital Group, based in Ho Chi Minh City in Vietnam, has become our new partner, joining Rentlio in sharing a vision to...
Channel Manager – The Easy Way of Managing Your Hospitality Business
Guests nowadays have access to vast amounts of information—through comparison metasearch websites, search engines and online travel agencies. Understandably, hoteliers and vacation rentals list their properties on as...
The Five Most Common Marketing Mistakes in your hotel, vacation rental, hostel or camp
Marketing is like a sand tower. Everything can collapse in a second. To adapt to the sudden changes and build a respectable reputation, try to avoid the mist...
Booking Engine and Website: Win-Win Combination
With endless choices, reaching out to a guest seems more challenging than ever before. Many guests experienced inconveniences first-hand with online travel agencies due to the mass cancell...
Booking Engine – The Importance of Optimized Booking Process
Your website is optimized, social media profiles are active and regularly updated. What else is left? 🤔 Start by wondering how the booking process looks from the guest’s perspective. Yo...
People & Technology in Hospitality
What does the implementation of the technological solution indicate for employees of the hospitality sector? How significant is the technology impact on an industry based on close contact? More intuitive than eve...
(Digitally-Savvy) Guest of the Future
Pandemic highlighted the necessity for digital solutions. According to a Deloitte survey, 40% of respondents in 2020 bought online. As many as 41% believe that slow or inadeq...
Managing Hotel, Vacation Rentals, Hostel or Camp – With Mobile App
Being physically present in your apartment, hostel, hotel, or campground, especially if there are several of them, is a challenge, but it is much easier if you use mobile ...
March Product Updates
This time last year, the world was brutally introduced to a plague called the coronavirus. Borders were closed, strict measures were introduced, and carefree travel f...
Future Is On the Cloud
The average property management system will automate a property’s operational processes, from front desk to back office. It will also manage the reservations, rates and payment while ensuring greater eff...
Be Smart with Smartphone
Smartphones are everywhere. We need them to shop, read the news, wake up in the morning, and sometimes contact family members and friends. 😉 Smart devices are a growing platform whos...
Importance of Micro-Moments
Google introduced the term of micro-moments back in 2015. Micro-moments occur when reflexively looking at the device – mostly a smartphone – in response to th...
Chekin – Integration For Smooth Check-in
An efficient property management system (PMS) is the lifeblood of every hotel and vacation rental. But, is everyone fully aware of how essential is the openness ...
Online Travel Agencies After a Pandemic – Adjustments & Changes
The behaviors and expectations of passengers and guests are changing due to the pandemic and how online booking channels have changed. As one conditions...
How to Increase Direct Bookings?
According to the latest European Travel Commission report, 32% of surveyed passengers intend to travel between April and June this year, an increase of 20% compar...
Digital Nomads – How To Prepare for This Growing Guest Segment?
At Rentlio, we worked 243 days from home during the previous year, and we are still counting. If you are interested...
When is the Right Time to Change Your PMS and Channel Manager?
And why do we believe it is right now? According to McKinsey’s data, 5 years of business digitization progress has been achieved in just 8 weeks of the pandemi...
There is only One Trend in Tourism – Digital Transformation
Given last year’s predictions of a complete flood of tourism and the world as we know it, creativity, innovation, and perseverance have ultimately conditioned new solutions, new perspectives...
Tourist Market Recovery – Where to Find Relevant Information?
In recent months, one thing has remained certain – change. All business decisions and predictions are based on accurate and timely information. However...
How to Prepare Sales Strategy for your Hotel, Vacation Rental, or Hostel in 2021?
Although we have so far accepted the status of a “new normal” and sometimes tedious coexistence with the virus COVID – 19, life ...
Using advanced technology stack to increase occupancy and property income by 15-25%
Together with co-founder of PriceLabs Richie Khandelwal, we enjoyed talking to our mutual user Oli Walsh from Revilo properties. Oli is the Managing Director at Revilo Properties...
How we save time and focus on business automatization while managing a vacation rental
We visited Patricija Stipčević, the owner of Lavandula apartments in Zadar, to tell us their story and how PMS and channel manager were c...
Achieving full control over reservations, rates, and guests at any given moment – the story of Hotel Marul
We had a pleasure to talk with a front office manager Josip Pribilović from the beautiful hotel Marul in Split. Rea...
How to Make Remote Work Effective – Best Practices
When you work in a traditional office, it’s easy to fall into a routine. Every day you get dressed in business casual, commute to wor...
Pandemic Response: 3 Ways Vacation Rentals are Coping with the All-Time Low Demand
The year 9/11 attacks have shaken the world to its core, international travel has dropped by 11%. Eight years later, a financial crisis that left lasting ...
Top 5 Travel and Tourism Websites You Should Be Reading
Did you know that you can expect a growth in demand for pet-friendly rentals this year? Personalization and loyalty programs are currently be...
How to Bring Your Vacation Rental Branding to Life
You don’t have to be a fan of apples, but you’ll still think of the American tech giant as soon as you see a half...
Coronavirus: 6 Answers to Vacation Rental Owners’ Most-Asked Questions
Will the virus subside once the weather warms up, how should you approach guest cancellations and what’s the best way to drive bookings in these trying times? Rentlio b...
Top 7 Apps You Need To Run Your Vacation Rental, Hotel or Hostel Business
In the first quarter of 2019, the number of unique mobile phone users grew to 4 billion, and 48% of the website vis...
Should You Pay Influencers to Promote Your Accommodation (Or Is It a Fraud)
Instagram has become a new travel guide, and influencers have become your new trip advisors. Not only do they help you choo...
How We Doubled Our Multi-Property Business Revenue in The First Year
This time we talked to Vinko Antunović, the founder and multi-property manager of Check-in Point agency located in Zagreb, ...
Enhancing Your Boutique Hostel Business With Simple and Effective Software
We sat down in Split with Ciro Sabljic – manager and the owner of the lovely Ćiri Biri Bela hostel to get insigh...
How Automatization Helped Us Grow and Avoid Manual Work While Managing Apartments
Could you share your story with us? How it all started for you? Our family started working in tourism 20 years ago by r...
Fully Booked at the Best Rate: Make 2020 Your Year of Price-Per-Night Optimization
Automatic, data-driven pricing updates ensure you’re listing your accommodation at the best price at any given time – especially now – during the COVID-19 pandemic...
How We Reached 30% of Recurring Guests After Only 3 Operating Seasons
We invited Isabela Stefanovici, Representative at Istra Fortuna, to tell us more about their success story and how PMS and channel manager were crucial to accomp...
How to Freshen Your Brand Identity, Without Actually Ruining a Logo of Your Company
As someone who doesn’t have any background in tourism, I knew very little about tourism and all the advantages Rentlio offers to its customers. Bu...
How We Save Time And Focus on Growth While Managing a Hotel
This time we were happy to visit Kristian Auer, the hotel manager of Villa Nepos Hotels in beautiful Split. How would you define success when it...
Foodies: How to Unlock the Food Tourism Potential of Your Hostel or Hotel
Do you have beautiful accommodation with a sea view? Excellent. Clean and tidy rooms? Amazing. Friendly staff and impeccable service? Very commendable. Ho...
Accommodating the Travelers of Tomorrow: Gen-Z Unpacked
Don’t let the memes and self-deprecating jokes deceive you; behind silly bitmojis and glowing screens is a sophisticated generation preparing for a life well-traveled. They’re the digital nativ...
5 Traits That Make a Great Hotel Manager
Managing a place, event, or people is a challenging job. When you combine all three of those things, you get the role of a hotel manag...
How Should Vacation Rentals Deal With Hellraisers, Complainers and Otherwise Difficult Guests
The customer is always right, they say. They also say nothing is impossible but have you tried licking your elbow or sneezing w...